Icons of Porsche 2025 has ended with record attendance, major global premieres, and a level of passion that turned Dubai Design District into the heart of the Porsche world. The festival sold out for the second year running and drew more than 30,000 fans from across the globe.
AI Quick Summary
The Icons of Porsche 2025 festival in Dubai was a record-breaking success, selling out and attracting over 30,000 fans to become the Middle East’s largest motoring event. It showcased major global premieres, including the Cayenne Electric and 911 GT3 with Manthey Kit, alongside bespoke Sonderwunsch projects, art collaborations, and an impressive lineup of racing legends, celebrating Porsche’s past, present, and future innovations.
This summary was generated by AI using this article’s content.
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A Festival on a Massive Scale
The event covered 58,000 square metres and displayed more than 1,000 Porsche sports cars. This made it the biggest motoring festival in the Middle East. Tickets sold out before the gates opened, proving its rising global appeal.
Over 50 Porsche clubs travelled to Dubai. Media from more than 30 countries also attended, confirming the festival’s status as a major international automotive stage.
Porsche Middle East and Africa CEO Dr Manfred Braeunl said the fans’ excitement gave him goosebumps and called this year’s show the best one yet.
The presence of Dr Oliver Blume, Porsche AG Chairman, and Mansoor bin Mohammed added even more prestige to the weekend.
The Top Five Cars at Icons of Porsche
Fans were treated to an unmatched line-up of machines.
1. Porsche 963 RSP: A symbol of Porsche’s modern motorsport power and racing ambition.
2. 911 Turbo from RM Sotheby’s: A rare, auction-curated treasure that pulled strong attention.
3. Carrera GT Collection: Sixteen Carrera GTs together in one place. A once-in-a-lifetime sight.
4. New 911 Turbo S: The regional premiere of Porsche’s flagship performance model, shown in both body styles.
5. New Cayenne Electric: The world’s first physical appearance of the brand’s all-electric SUV.
Product Premieres Take Centre Stage
The Cayenne Electric made its real-world debut after tough desert testing that proved its off-road strength. The 911 GT3 with Manthey Kit arrived for its world premiere with a clear focus on track performance.
The Macan GTS made its first public appearance. The 911 Turbo S received its regional launch. The Macan Gems Collection also entered the Dubai market for the first time.
Sonderwunsch Shows Porsche’s Bespoke Power
Two major Sonderwunsch projects highlighted the depth of Porsche’s personalisation.
A bold Panamera Turbo Sonderwunsch stood out with a custom two-tone fade, special metallic paints, and an interior fitted with a cigar humidor and illuminated sparkling wine cooler.
The festival also revealed the brand’s first Factory Re-Commission project for a Cayenne. A 2009 Cayenne GTS was restored to new condition and redesigned as a 1970s-inspired desert explorer. It even featured a towbar system adapted for a classic Airstream caravan.
Art Meets Porsche Design
A major collaboration with artist Kasing Lung brought a creative twist.
He unveiled “King Mon in Porsche 911 Targa”, a collectible metal sculpture limited to 60 units. A life-size Labubu figure also appeared inside a custom 911 Targa Art Car made for Dubai.
Porsche’s Deniz Keskin said the partnership highlighted the brand’s strong link to creativity and cultural influence.
Racing Legends in the Raceborn Zone
Porsche honoured its racing heritage with a stunning lineup of icons. Cars included the Porsche 963 RSP, 917/30, 962, 911 GT3 R Rennsport, and 911 GT3 Cup. The display bridged the gap between classic motorsport legends and Porsche’s modern race programme.
A Global Porsche Community
Icons of Porsche 2025 became more than a festival. It turned into a global family gathering. Enthusiasts from every corner of the world came together through a shared passion for Porsche, performance, history, and design.
With another sellout year and record numbers, Icons of Porsche has cemented itself as a must-attend event, where heritage meets innovation and where the spirit of Porsche is celebrated by fans united under one name.
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FAQs
What is Icons of Porsche 2025?
It is Porsche’s biggest festival in the Middle East, held in Dubai, celebrating the brand’s cars, culture, art, and motorsport heritage.
How many people attended the 2025 festival?
More than 30,000 visitors attended over two days, making it the largest Porsche gathering in the region.
Which new cars were unveiled at the event?
Key debuts included the Cayenne Electric, 911 GT3 with Manthey Kit, Macan GTS, the regional 911 Turbo S, and the Macan Gems Collection.
What were the top cars displayed at the festival?
Highlights included the Porsche 963 RSP, sixteen Carrera GTs, a rare 911 Turbo from RM Sotheby’s, the new 911 Turbo S, and the new Cayenne Electric.
What is Sonderwunsch and what did it show at the festival?
Sonderwunsch is Porsche’s bespoke programme. It displayed a custom Panamera Turbo and a fully re-commissioned 2009 Cayenne GTS with a 1970s desert theme.
Icons of Porsche 2025 has ended with record attendance, major global premieres, and a level of passion that turned Dubai Design District into the heart of the Porsche world. The festival sold out for the second year running and drew
