iCAUR & Autorun Open New Dubai Showroom At Oasis Mall

iCAUR has expanded its presence in the UAE with the opening of a new showroom in Dubai. The premium new energy vehicle brand, backed by Chery Group, has opened the facility in partnership with Autorun, its exclusive dealer in Dubai.

The new iCAUR showroom is located at Oasis Mall on Sheikh Zayed Road in Al Quoz. It gives the brand a stronger retail base in one of the UAE’s most important automotive markets and brings its new energy vehicle line-up closer to Dubai customers.

Key Highlights

• The new iCAUR showroom is located at Oasis Mall in Al Quoz, Dubai.
• Autorun is the exclusive dealer for iCAUR in Dubai.
• The showroom covers 370 sqm within a total area of 883 sqm.
• It can display up to five vehicles.
• The space includes interactive digital screens and customer engagement tools.
• The showroom focuses on iCAUR’s “Born to Play” brand philosophy.
• A major focus is on REEV (Range-Extended Electric Vehicle) technology.
• iCAUR now has operational locations across Abu Dhabi, Al Ain, Sharjah and Dubai.

New iCAUR Showroom in Dubai

The new showroom has been designed as more than a simple display space. iCAUR says the facility offers an immersive, technology-led customer journey, allowing visitors to explore the brand, its models, and its future mobility solutions more interactively.

At the centre of the showroom is a large LED display that presents the iCAUR brand and its “Born to Play” identity. The showroom also includes a “silent salesman” interactive screen, along with other digital tools that help customers understand the vehicles and their features.

What Customers Can Expect

Visitors to the new iCAUR Dubai showroom can expect:

• A modern showroom experience with digital touchpoints.
• Space for up to five display vehicles.
• Interactive screens explaining the brand and product range.
• Dedicated areas that explain REEV technology.
• Product displays are designed to make vehicle features easier to understand.
• A stronger focus on customer education instead of only vehicle display.

This approach could help iCAUR stand out in Dubai’s growing new energy vehicle market. Many buyers in the UAE are now looking at hybrids, EVs and range-extended electric vehicles, but they also want clear information about range, charging, performance and long-term usability.

iCAUR Models Sold In The UAE

The current iCAUR UAE line-up includes two REEV models. Both models support the brand’s focus on electric-first driving, extended range and SUV practicality.

• iCAUR V27 REEV: A range-extended adventure SUV with bold styling, electric-first driving and extended range capability. The UAE website highlights 150–200km of pure-electric range, a 1.5-litre turbocharged generator, and AWD/RWD configurations. Here are more details about the V27.
• iCAUR 03T REEV: A dynamic new energy SUV designed for everyday driving. It focuses on modern technology, smooth performance and refined comfort for UAE roads.

These models give iCAUR a clear SUV-focused line-up in the UAE. The V27 REEV is aimed more at adventure and lifestyle-focused buyers, while the 03T REEV is positioned as a more everyday SUV with new energy technology.

Focus On REEV Technology

A major part of the new Dubai showroom is REEV technology. REEV stands for Range-Extended Electric Vehicle. This system allows a car to drive primarily on electric power, with an onboard range extender to support longer journeys.

For UAE drivers, this could be an important feature. Many customers want the smooth and quiet driving experience of an electric vehicle, but they also worry about range and long-distance travel. REEV technology is designed to reduce that concern by offering extended range capability and better day-to-day flexibility.

Why REEV Technology Matters

REEV technology can be useful for UAE customers because it offers:

• Electric-style driving for daily use.
• Extended range for longer trips.
• Reduced range anxiety.
• Better flexibility compared to a pure EV in some driving conditions.
• A practical bridge between petrol cars and full electric vehicles.

The new showroom uses dedicated vehicle display platforms and strategic product placement to explain these benefits. This allows customers to understand the technology before making a purchase decision.

Speaking about the launch, Mr Hope, Country Director, iCAUR UAE, said Dubai is a strategically important market for the brand. He said the new showroom reflects the growing demand for intelligent new-energy vehicles and iCAUR’s long-term commitment to the UAE.

Shoeib Amiri, Chief Executive Officer, Autorun UAE, also said the company is proud to partner with iCAUR as the exclusive dealer for Dubai. He added that the new showroom has been designed to deliver an engaging customer experience while helping visitors understand next-generation mobility solutions.

iCAUR’s UAE Network

With the opening of the Dubai showroom, iCAUR now has operational locations in:

• Abu Dhabi
• Al Ain
• Sharjah
• Dubai

This wider network gives the brand better reach across the UAE. It also shows the growing role of Chinese-backed new energy vehicle brands in the country’s fast-changing car market.

Why This Launch Is Important

Dubai is a key market for new car brands in the Middle East. A strong presence in the city helps carmakers reach private buyers, families, young drivers, technology-focused customers and premium SUV shoppers.

For iCAUR, the Oasis Mall showroom gives the brand a more visible platform in Dubai. It also supports the brand’s plan to grow across the UAE through physical showrooms, digital engagement and customer education.

iCAUR In The UAE

The opening of the new iCAUR and Autorun showroom in Dubai is another sign of the UAE’s growing interest in new energy vehicles. With its focus on REEV technology, interactive displays, and a more immersive showroom experience, iCAUR aims to make future mobility easier for Dubai customers to understand.

As more new energy brands enter the UAE, iCAUR’s latest showroom strengthens its market position and brings its “Born to Play” brand experience closer to drivers in Dubai.

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iCAUR has expanded its presence in the UAE with the opening of a new showroom in Dubai. The premium new energy vehicle brand, backed by Chery Group, has opened the facility in partnership with Autorun, its exclusive dealer in Dubai.