DubiCars marked a new milestone by partnering with the 2026 Mini & Youth Sports Festival Dubai, held at The Sevens Stadium across January 16th, 17th, and 18th, 2026. Known as the region’s largest youth rugby celebrations, the annual festival brought together thousands of young athletes aged 5 to 18, transforming the weekend into a vibrant showcase of talent, teamwork, and community spirit.
AI Quick Summary
DubiCars marked a new milestone by partnering with the 2026 Mini & Youth Sports Festival Dubai, its first major collaboration with a non-automotive sports event. At the festival, DubiCars hosted an interactive activation space, showcasing Land Rover Defenders, offering racing simulators and arcade games, and providing car valuation tools to engage attendees. This strategic move aims to expand DubiCars’ reach beyond traditional automotive channels, connecting with broader, community-driven audiences and inspiring future car enthusiasts.
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With over 9,000 attendees across multiple rugby fixtures, the event delivered a high-energy atmosphere filled with competitive matches, family engagement, and an unmistakable festival buzz, making it the perfect stage for DubiCars to debut its first-ever partnership with a non-automotive sports event.
A Premium DubiCars Experience At The Heart Of The Action
DubiCars hosted an exclusive on-ground activation space, designed to combine automotive lifestyle with entertainment and interactivity. The centrepiece of the DubiCars stand was a curated showcase of three distinctly different Land Rover Defenders, each with a unique personality:
- 1997 Land Rover Defender 50th Year Edition
- Land Rover Defender X-Dynamic SE Maxton Design
- Land Rover Defender Octa
Beyond the vehicle showcase, visitors engaged with a custom arcade-style rugby challenge, walking away with exciting prizes. The experience extended into motorsport-inspired thrills through the DubiCars Racing Simulators, allowing guests to step into the virtual driver’s seat and test their racing reflexes.
A dedicated browsing zone enabled visitors to explore live car listings and try DubiCars’ Free Car Valuation Tool, with experts on hand to offer personalised guidance on buying and selling vehicles. The DubiCars team also distributed merchandise and giveaways, reinforcing the platform’s premium presence.
Expanding Beyond Automotive: Reaching New Audiences
As the UAE’s number 1 car marketplace, DubiCars continues to broaden its reach beyond traditional automotive channels. This partnership represents the brand’s first major collaboration with a sports-focused event, signalling a strategic expansion toward community-driven and youth-centric platforms.
DubiCars has a strong legacy of supporting high-profile automotive events, including Custom Show Emirates 2024 & 2025, Automadness & Supercar Madness, Middle East Car & Bike Week, and the Arenacross World Finale. This latest initiative marks a meaningful step into new cultural and lifestyle spaces.
The success of the Mini & Youth Sports Festival partnership sets a benchmark for future cross-industry collaborations, reinforcing DubiCars’ commitment to innovation, community engagement, and brand leadership.
Looking Ahead: More Than Cars, More Than Events
Building on the momentum of this successful debut, DubiCars plans to partner with more non-automotive events, including sports festivals, music festivals, and large-scale lifestyle gatherings. The objective is clear: connect with broader audiences, inspire the next generation of car enthusiasts, and bring DubiCars’ market-leading platform closer to buyers and sellers across the UAE than ever before. In addition to rugby, this weekend was about community and DubiCars stepping confidently into a new arena.
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DubiCars marked a new milestone by partnering with the 2026 Mini & Youth Sports Festival Dubai, held at The Sevens Stadium across January 16th, 17th, and 18th, 2026. Known as the region’s largest youth rugby celebrations, the annual festival brought
